Creative template for Google Ad Manager Wallpaper

Wallpaper - Google Ad Manager creative template

The "Wallpaper" template is a custom creative template for Google Ad Manager, designed to enhance the user experience and drive conversions through visually striking and interactive advertising. This template wraps a web page with a creative asset, offering a range of customizable features to make your ad campaign more effective.

There are two versions of the "Wallpaper" template available: a single specified asset that wraps around the website (supporting only image formats), or separate assets (supporting any file format, including images, HTML, and JS tags) for each part of the skin (top and sides). You can choose a background color, enable animated sides that move as the user scrolls, or set fixed sides that remain in a fixed position as the user scrolls. Additionally, you can specify an HTML element where the skin creative will be rendered, such as under the header or main menu.

The "Wallpaper" template is versatile and can be used on non-centered websites, allowing you to show only one side of the skin. This makes it a perfect solution for websites with unconventional layouts or designs.

Overall, the "Wallpaper" template is a powerful and flexible advertising solution that helps you create visually stunning and interactive ads that engage and convert your audience.

Supported formats: all image formats, hosted HTML creatives and HTML (JavaScript) code/tags.

This template works with any Google Ad Manager version, including the free version. Supports serving via out-of-page and size-defined ad units.

Screenshots

Main features

  • Supports asynchronous and synchronous GPT tags
  • Requires single image file that makes usage and designing process easy
  • compare Two variations of the template - with one source image file or with separate files (image, HTML, third-party tags) for each template part.
  • The customizable and responsive top part.
  • Enable "Sticky" effect (skin keeps at the fixed position while user scrolls)
  • Enable "Parallax" effect (skin moves with slower speed than user scrolls)
  • Set custom background color for best skin integration
  • clear Add close button for creative that allows for users to hide skin.
  • view_array Show under the header; make it responsive on responsive websites.
  • Serve with or without clickthrough URL
  • Track ad impressions with 3rd-party tracking URL
  • Supports out-of-page ad-units (impressions counts only when an ad is visible)

Release notes

  • October 11, 2024
    Version: 2.11.1
    • FIXED: Updated rendering method to prevent certain browsers from caching the source element, which caused invalid caller element positioning.
  • August 30, 2024
    Version: 2.11.0
    • NEW: Displays “AdChoices” icon (if available) to comply with DSA regulation for ad transparency.
    • UPDATED: Implemented a new JS callbacks system for enhanced functionality, including the ability to render the ad after a publisher-defined event.
    • UPDATED: Added CSS classes for each ad element for easier management with JS callbacks.
    • UPDATED: Included accessibility labels for images and buttons.
    • FIXED: Resolved issue with a light vertical line appearing between the top part and sides on retina screens.
  • October 31, 2023
    Version: 2.10.0
    • NEW: Now displays errors in the configuration in the browser developer console tools (in GAM creative preview mode only).
    • UPDATED: Rewritten and optimized the code in TypeScript for improved support and fewer bugs.
    • FIXED: Resolved a click issue on websites with AdSense page-level ads enabled.
    • FIXED: Addressed minor bug fixes.
  • July 31, 2023
    Version: 2.9.0
    • NEW: Introduced a new configuration parameter to add space between the website and the sides. To add 5px of space, include "padding=5" in the "Configurations" field.
  • February 1, 2023
    Version: 2.8.1
    • FIXED: Active View measurement support improved (previously ineffective in most cases).
  • November 9, 2022
    Version: 2.8.0
    • NEW: Set a different width for the top part (width is equal to the "Page width" by default) - it's very useful when showing just one side;
    • UPDATED: method of how a creative is positioned when showing a single side.
  • October 24, 2022
    Version: 2.7.3
    • FIXED: Click tracking for the background is fixed (when the clickable background feature is enabled).
  • June 9, 2022
    Version: 2.7.2
    • FIXED: Fixed bugs for screens with higher pixel density (like retina).
  • April 19, 2022
    Version: 2.7.1
    • FIXED: Active view measurement support bug fixes.
  • March 31, 2022
    Version: 2.7.0
    • NEW: Active view measurement support;
    • NEW: Configurations line implemented for more advanced changes in the template.
  • May 24, 2021
    Version: 2.6.0
    • NEW: Accepts JavaScript callbacks - events: onInit, onLoad, onClose; methods: close. [Can be enabled in the customization form only]
  • February 24, 2021
    Version: 2.5.3
    • FIXED: Minor bug-fixes.
  • February 21, 2021
    Version: 2.5.2
    • FIXED: Prevents functionality crash on ad-unit refreshes.
  • April 8, 2020
    Version: 2.5.1
    • FIXED: Prevents multiple template loadings (on an ad-unit refreshing and multiple loadings).
  • April 7, 2020
    Version: 2.5.0
    • NEW: Multiple "clickTag" variables and click-tracking links support for HTML assets;
    • UPDATED: Extended click-tracking features for each template part (sides, top-part). Therefore click-tracking related fields renamed. Please take note that current click-tracking links will be lost after the update. Please update Wallpaper creatives after that.
  • March 27, 2020
    Version: 2.4.0
    • NEW: Set different click tracking URLs for each part of the skin (for the top part, left side, right side) [Can be enabled in the customization form only].
  • February 16, 2020
    Version: 2.3.0
    • NEW: Set background (HTML "body" element) clickable;
    • UPDATED: Select a container or sizing element by using CSS path (not ID value only).
  • December 29, 2019
    Version: 2.2.2
    • FIXED: a click URL bug with multiple params (sub-URLs);
    • FIXED: renders correctly when DIV elements have non-default CSS "overflow" property.
  • December 13, 2019
    Version: 2.2.1
    • FIXED: bug with multiple params (sub-URLs) in the click-through URL field.
  • November 20, 2019
    Version: 2.2.0
    • NEW: Option to hide one of the sides;
    • NEW: Disable an automatic centering of a Wallpaper creative (useful for non-centered websites).
  • October 16, 2019
    Version: 2.1.0
    • NEW: New template variation - the template with multiple source files (suffix "multiple" in template filenames). Separate source for each side and a top part. This variation supports HTML banners or third-party tags as sides.
  • September 9, 2019
    Version: 2.0.0
    • Fully rebuilt template with increased performance and bug-fixes;
    • NEW: Set a custom top-part - HTML banner, HTML code or image. The top-part is responsive.
  • August 12, 2019
    Version: 1.9.1
    • UPDATED: Faster loading when a container ID is specified.
  • April 29, 2019
    Version: 1.9.0
    • NEW: Enable to listen for the changes to the position of a targeted container when fixed sides are enabled (useful when the Wallpaper need to appear under the header and reposition it on scroll till the top of the viewport);
    • NEW: Call two API methods to recalculate Wallpaper's sizes (evt.resize) and positions (evt.repos);
    • FIXED: few minor bugs have been fixed.
  • April 4, 2019
    Version: 1.8.2
    • FIXED: few bugs have been fixed for the previous update.
  • April 3, 2019
    Version: 1.8.1
    • NEW: Fixed wallpaper listens for the top offset changes of the container element.
  • February 15, 2019
    Version: 1.8.0
    • NEW: Provide an HTML element ID as a content width source to make the Wallpaper responsive;
    • NEW: Set a JavaScript function name which will be called once Wallpaper finishes loading (this feature allows to change the appearance of a website when the Wallpaper is loaded).
  • January 4, 2019
    Version: 1.7.3
    • FIXED: few minor bugs fixed.
  • November 30, 2018
    Version: 1.7.0
    • NEW: Set an offset from the top of the window (useful when a website has a sticky header).
  • November 14, 2018
    Version: 1.6.1
    • FIXED: Usage of third-party tags in the template rebuilt entirely. Previously, Google Ad Manager macros (%%CACHEBUSTER%%, etc.) could not work correctly in some cases.
  • November 2, 2018
    Version: 1.6.0
    • NEW: Target HTML element by CSS selector where template should appear;
    • NEW: Set a position of the template in a container above or below to inner content;
    • NEW: Add third-party tags to creative (like MOAT tags).
  • March 22, 2018
    Version: 1.5.0
    • NEW: In some cases, there is a requirement for changes in the CSS z-index property. Now you can change this property for both sides.
  • December 15, 2017
    Version: 1.4.0
    • NEW: Feature that allows users to close the skin. Show close button on left or right corner.
  • September 29, 2017
    Version: 1.3.0
    • NEW: set HTML element ID where creative render starts. For example, this option allows position Wallpaper under a full-width header.
  • September 21, 2017
    Version: 1.2.1
    • Bug fix: positioning on load (sometimes creative appears in the incorrect position on page load).
  • May 4, 2017
    Version: 1.2.0
    • Don't break website's responsiveness (hides skin if browser window viewport width is less than a value of template variable "Page width").
  • April 19, 2017
    Version: 1.1.0
    • Cross-browser compatibility fixes (IE8 compatibility).
  • November 12, 2016
    Version: 1.0.0
    • Initial release

Preview

Check this template functionality and features on the preview page.

View Preview

Pricing

Select Number of Domains (Websites):

One Five All
First Year Price $ 219 $ 659 $ 1,459
Included Templates 1 5 All
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2nd Year & Onward Renewal Price $ 139 $ 399 $ 879

Priority email support means that you will get faster response times compared to regular email support.

Each subdomain is counted as a separate domain (website). The only exception is a domain with "www" and without it; these are counted as a single domain.

Our templates are sold under a perpetual license. This license is issued for a single Google Ad Manager (GAM) account. If you intend to use the templates for another GAM account, you will need to make another purchase.

No, there are no recurring payments, and we do not charge automatically. If you wish to renew your license, you can do so with a discounted price from your current purchase page. This ensures you continue receiving all membership benefits after a year. We will send reminder emails before your membership expires.

You will get access to downloads immediately after your purchase.

Absolutely! You can continue to use downloaded versions of the GAM template indefinitely. Your purchase includes a lifetime usage license.

Yes, you can upgrade the number of domains through your purchase page. If you wish to downgrade or upgrade to the 'All templates' plan, please contact us. Note: Our upgrading options are still in the development process and will be available soon. If you need to upgrade now, reach out to us directly.

If you cannot set up our templates on your GAM account and websites within 14 days of purchase, we will provide a full refund. However, if you do not have access to GAM or if the GPT tags on your websites are not functioning correctly, this policy will not apply. Please contact us with any concerns or doubts about our templates before purchasing.

Yes, we offer a 50% discount for non-profits and educational institutions. Please contact us with proof of your eligibility to avail of this discount.

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