Creative template for Google Ad Manager Baselayer

Baselayer - Google Ad Manager creative template

The "Baselayer" template is a custom creative solution for Google Ad Manager that allows you to create interactive and engaging ads that drive conversions. This template consists of two banners: a base banner that appears in the targeted ad unit's position, and a second banner that appears as a layer, or popup, over the web page's content when the user interacts with the base banner.

You can customize how the layer appears, choosing to render it as a full-screen banner or with a fixed size. The "Baselayer" template also includes a range of customizable features, such as the "show-layer" label text and style, the background overlay design when the layer is visible, and the closing button.

The "Baselayer" template is a powerful and flexible advertising solution that helps you create interactive and engaging ads that drive conversions. With its customizable features and ability to showcase additional information or content to your audience, the "Baselayer" template is a valuable tool in your marketing strategy.

Supported formats: all image formats, hosted HTML creatives and HTML (JavaScript) code/tags.

This template works with any Google Ad Manager version, including the free version. It can be served via size-defined ad units only.

Screenshots

Main features

Supports asynchronous and synchronous GPT tags
Upload an image directly or enter URL to self-hosted image or HTML5 banner
Responsive layer
Show layer on web page load or click or mouse over
Hide layer after a specified time or with a close button
Hide base banner when a layer is visible
Add and customize "Show layer" button
Set location for the close button of layer
Serve with or without clickthrough URL
Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
Customize color and opacity of background overlay when a layer is visible, or hide it at all
Track ad impressions with 3rd-party tracking URL

Release notes

November 13, 2023
Version: 1.7.0
- NEW: Added support for multiple "clickTag" variables and click-tracking links for HTML assets.
- NEW: Now displays errors in the configuration in the browser developer console tools (in GAM creative preview mode only).
- UPDATED: Rewritten and optimized the code in TypeScript for improved support and fewer bugs.
- FIXED: Resolved a click issue on websites with AdSense page-level ads enabled.
- FIXED: Addressed minor bug fixes.
July 29, 2022
Version: 1.6.0
- NEW: New option to show the layer in full screen or fit in the browser viewport.
- FIXED: Minor bug fixes.
November 8, 2021
Version: 1.5.0
- NEW: Accepts JavaScript callbacks - events: onInit, onLoad, onClose, onLayerOpen, onLayerClose; methods: close, showLayer, hideLayer. [Can be enabled in the customization form only];
- NEW: Configurations line implemented for more advanced changes in the template;
- NEW: show layer after a specified amount of seconds after a page load.
December 29, 2019
Version: 1.4.1
- FIXED: a click URL bug with multiple params (sub-URLs);
- FIXED: renders correctly when DIV elements have non-default CSS "overflow" property.
September 25, 2019
Version: 1.4.0
- NEW: Close a layer on overlay click or click on a banner (when click-through URL opens);
- UPDATED: now third-party tags render inside an iframe tag (some tags weren't called previously, for example, DCM "ins" tags);
- FIXED: few minor bugs fixed.
November 14, 2018
Version: 1.3.0
- NEW: use HTML code (3rd party code) as creative.
- NEW: Add third-party tags to creative (like MOAT tags).
July 4, 2017
Version: 1.2.0
- New feature: frequency capping for showing layer on page load;
- Show loading spinner while HTML5 layer loaded.
May 25, 2017
Version: 1.1.0
- New option - display and customise “Show Layer” button.
May 13, 2017
Version: 1.0.0
- Initial release

View full changelog

Preview

Check this template functionality and features on the preview page.

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Pricing

Solo Template

Perfect for single projects

$169 one-time

Perpetual license (no auto-renew)

1 chosen template
Unlimited usage across GAM networks & websites
Included support coverage: 1 GAM network + 1 website for 30 days
Email support SLA: ≤ 72h (business hours)
Updates: bug-fixes & compatibility for this template for 1 year

Select template

Creator Library

For creative professionals

$699 / year

≈ $58 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: 1 GAM network + 1 website
Email support SLA: ≤ 48h
Continuous updates

Start Creator

Pro Library

For growing agencies

$1,399 / year

≈ $117 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: up to 5 GAM networks & 10 websites
Email support SLA: ≤ 24h
Priority in update queue
Early access: 30-day head-start to new templates
$450 custom-template credit

Start Pro

Publisher Suite

For large enterprises

$2,899 / year

≈ $242 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: all GAM networks & all websites
Email support SLA: ≤ 12h
Priority in update queue
Early access: 30-day head-start to new templates
$900 custom-template credit
Roadmap influence + onboarding session

Start Publisher

Usage vs. Support coverage: You can use templates on unlimited GAM networks and websites. Support coverage defines where our team provides hands-on help.

SLA: Response times measured in business hours.

All prices exclude VAT where applicable.

Frequently Asked Questions

Can I upgrade or downgrade my plan?

Yes — plan changes can be made anytime via Stripe Checkout and take effect immediately. Upgrades are prorated automatically.

Can I upgrade from Solo to a subscription later?

Yes. If you purchased a Solo template, you can upgrade to any subscription within 30 days and we’ll credit the Solo purchase price toward your first year. The credit is applied at checkout; if you don’t see it, contact support and we’ll take care of it.

Is there a free trial available?

We don’t offer a free trial. However, you can buy a Solo template to do a quick trial run and upgrade to a subscription later.

Every account also includes two free templates — Iframer and Clipbanner — so you can test how our templates work before purchasing. If you still have concerns, contact us and we’ll help you evaluate fit.

What payment methods do you accept?

We currently accept credit/debit cards (Visa, MasterCard, American Express). Payments are processed securely by Stripe.

Can I cancel my subscription anytime?

Yes, you can cancel your subscription at any time. You'll retain access to all templates until the end of your current billing period.

What is a “custom template”?

A custom template is a creative template for Google Ad Manager built to your exact requirements (design, interactions, tracking, and integration details).

Standard pricing is $1300 per custom template. (Pro includes a $450 credit; Publisher includes a $900 credit.)

What support is included?

All plans include email support with response times varying by plan. Pro and Publisher plans include priority support and dedicated assistance.

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