Baselayer
Displays a banner overlay when users interact with a base ad.
$169 single template · $699/year for access to 20+ templates
Compare plans →Creative template for Google Ad Manager
The "Baselayer" template is a custom creative solution for Google Ad Manager that allows you to create interactive and engaging ads that drive conversions. This template consists of two banners: a base banner that appears in the targeted ad unit's position, and a second banner that appears as a layer, or popup, over the web page's content when the user interacts with the base banner.
You can customize how the layer appears, choosing to render it as a full-screen banner or with a fixed size. The "Baselayer" template also includes a range of customizable features, such as the "show-layer" label text and style, the background overlay design when the layer is visible, and the closing button.
The "Baselayer" template is a powerful and flexible advertising solution that helps you create interactive and engaging ads that drive conversions. With its customizable features and ability to showcase additional information or content to your audience, the "Baselayer" template is a valuable tool in your marketing strategy.
Supported formats: all image formats, hosted HTML creatives and HTML (JavaScript) code/tags.
This template works with any Google Ad Manager version, including the free version. It can be served via size-defined ad units only.
Screenshots
Features
- Supports asynchronous and synchronous GPT tags
- Upload an image directly or enter URL to self-hosted image or HTML5 banner
- Responsive layer
- Show layer on web page load or click or mouse over
- Hide layer after a specified time or with a close button
- Hide base banner when a layer is visible
- Add and customize "Show layer" button
- Set location for the close button of layer
- Serve with or without clickthrough URL
- Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
- Customize color and opacity of background overlay when a layer is visible, or hide it at all
- Track ad impressions with 3rd-party tracking URL
Open the Interactive Preview
Change template fields and verify behavior directly on the preview page — test functionality and review features before installing.
Check this template’s functionality and features on the preview page.
What’s Included
Template & Access
- Import-ready file for Google Ad Manager (no watermark, no dependencies)
- Access to generate customized import-ready template files
- Setup guide and documentation
Support & Maintenance
- E-mail support (response time depends on your plan)
- Assistance with configuration for optimal ad performance
- Bug fixes and compatibility updates for this template (plan-based)
Usage & License
- Perpetual usage — imported template files can be used indefinitely
- Usage on unlimited Google Ad Manager networks and websites
- Unlimited impressions
Functionality
- Access to the JS callbacks library for extended functionality
- Supports a wide range of third-party click and impression tracking systems
- Widely tested and verified across various publisher websites and GAM setups
Simple, Transparent Pricing
Choose a library (all premium templates) or a one-time Solo license.
Creator Library
For creative professionals
≈ $58 / month – Billed annually
- All premium templates
- Unlimited usage
- Support coverage:1 GAM + 1 website
-
SLA ≤48h • Updates included
Pro Library
For growing agencies
≈ $117 / month – Billed annually
- All premium templates
- Unlimited usage
- Support coverage:up to 5 GAM + 10 websites
-
SLA ≤24h • $350 custom-build credit
Publisher Suite
For large enterprises
≈ $242 / month – Billed annually
- All premium templates
- Unlimited usage
- Support coverage:all GAM + all websites
-
SLA ≤12h • $700 custom-build credit
Solo Template
Perfect for single projects
Perpetual license (no auto-renew)
- 1 chosen premium template
- Unlimited usage
- Support coverage:1 GAM + 1 website for 30 days
SLA ≤72h•Updates for 1 year