Iframer

Serves hosted HTML5 ads by URL in an iframe. Perfect for video and dynamic ads.

Compatible with all GAM versions
Iframer - Google Ad Manager creative template

Creative template for Google Ad Manager

The "Iframer" template is a custom creative solution for Google Ad Manager that allows you to serve hosted HTML5 ads by document URL via iFrame tags. This template is particularly useful for serving video, dynamic server-side ads, and other non-standard ads that may not be displayable using Google Ad Manager's built-in creative types (formats).

The "Iframer" template supports the global clickTAG feature, which allows you to make any HTML banner clickable. This feature allows you to track clicks on your ads and measure their effectiveness, helping you to optimize your marketing strategy and drive conversions.

Whether you need to serve video ads, dynamic server-side ads, or other non-standard ads, the "Iframer" template has you covered. Its versatility and support for the global clickTAG feature make it an effective and efficient advertising solution that can help you reach your marketing goals. Try it today and take your advertising to the next level.

Supported formats: all image formats, hosted HTML creatives and HTML (JavaScript) code/tags.

This template works with any Google Ad Manager version, including the free version. It can be served via size-defined ad units only.

Last updated: 2025-09-30 · View release notes

Screenshots

Features

  • Supports asynchronous/synchronous tags
  • Developed for HTML5 ads only
  • Serve hosted HTML5 ads by URL
  • Easy click tracking with/without "clickTAG" parameter implemented
  • Global "clickTAG" parameter add option
  • With/without click-through URL
  • Third-party impression tracking option
  • Pure JavaScript (no external JS libraries)
  • Easy installation (import ready file and instructions included)
  • Lifetime free updates

Open the Interactive Preview

Change template fields and verify behavior directly on the preview page — test functionality and review features before installing.

Check this template’s functionality and features on the preview page.


What’s Included

Template & Access

  • Import-ready file for Google Ad Manager (no watermark, no dependencies)
  • Access to generate customized import-ready template files
  • Setup guide and documentation

Support & Maintenance

  • E-mail support (response time depends on your plan)
  • Assistance with configuration for optimal ad performance
  • Bug fixes and compatibility updates for this template (plan-based)

Usage & License

  • Perpetual usage — imported template files can be used indefinitely
  • Usage on unlimited Google Ad Manager networks and websites
  • Unlimited impressions

Functionality

  • Access to the JS callbacks library for extended functionality
  • Supports a wide range of third-party click and impression tracking systems
  • Widely tested and verified across various publisher websites and GAM setups
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