Creative template for Google Ad Manager Parallaxer

Parallaxer - Google Ad Manager creative template

The "Parallaxer" is a cutting-edge creative template for Google Ad Manager (GAM) that is perfect for the modern advertiser. This template, also known as an interscroller, is responsive and will look great on any device.

With the "Parallaxer", you have flexibility in how you display your creative. You can use various sizing methods to cover the entire container area, show your creative in its actual size, or even make it the same size as the browser viewport. The template also features automatic container height detection to ensure that your ad always looks its best.

Customization is key with the "Parallaxer". You can adjust the background to match your brand, and add foreground elements that scroll with the container. Plus, you have control over the text above and below your creative, giving you even more control over the look and feel of your ad.

Take your advertising to the next level with the "Parallaxer" template. It's a responsive, customizable, and powerful solution for creating engaging ads that drive conversions.

Supported formats: all image formats, hosted HTML creatives and HTML (JavaScript) code/tags.

This template works with any Google Ad Manager version, including the free version. Supports serving via out-of-page and size-defined ad units.

Screenshots

Main features

Supports asynchronous and synchronous GPT tags
Upload an image directly or enter HTML code, or enter URL to self-hosted image or HTML5 banner
Set banner sizing method (size of ad-unit, actual size, size of the viewport)
Set parallax effect (move banner with a different speed than a speed of scrolling or keep fixed in the background)
Set the background color of ad container for better user experience
Set text and its style before and after a banner
Serve with or without clickthrough URL
Easily track clicks for any creative, even for HTML5 banners without clickTAG implemented
Track ad impressions with 3rd-party tracking URL or 3rd-party tags
Google Ad Manager "Active view" measurement support.

Release notes

July 10, 2025
Version: 2.8.0
- FIXED: Minimized jumping effect on mobile devices when the “Parallax effect” is set to “Fixed” and the user scrolls up and down.
- FIXED: Resolved invalid positioning before the creative appears in the viewport for the first time, which previously caused horizontal scrolling.
August 8, 2024
Version: 2.7.0
- NEW: Displays “AdChoices” icon (if available) to comply with DSA regulation for ad transparency.
- UPDATED: Implemented a new JS callbacks system for enhanced functionality.
- UPDATED: Added CSS classes for each ad element for easier management with JS callbacks.
- UPDATED: Included accessibility labels for images and buttons.
October 24, 2023
Version: 2.6.0
- NEW: Added support for multiple "clickTag" variables and click-tracking links for HTML assets.
- NEW: Now displays errors in the configuration in the browser developer console tools (in GAM creative preview mode only).
- UPDATED: Rewritten and optimized the code in TypeScript for improved support and fewer bugs.
- FIXED: Addressed minor bug fixes.
August 23, 2023
Version: 2.5.0
- NEW: Added the ability to trigger the creative's appearance using JS callbacks after a specified event occurs (e.g., display a creative when a user hovers over a designated element on your website).
- FIXED: Addressed minor bugs related to positioning with the full width of the viewport.
July 29, 2023
Version: 2.4.4
- UPDATED: Improved the method for calculating creative width to achieve 100% width of the browser viewport.
July 18, 2023
Version: 2.4.3
- FIXED: Addressed an issue where the active-view feature did not work when the ad appeared within a CSS flexbox layout.
March 9, 2023
Version: 2.4.2
- UPDATED: Improved compatibility with third-party tracking scripts.
August 23, 2022
Version: 2.4.1
- UPDATED: Less "jumpy" effect on mobile devices (especially with the "Fixed" parallax effect).
April 10, 2022
Version: 2.4.0
- NEW: Set background image that scrolls together with the ad container;
- NEW: Set foreground image that scrolls together with the ad container and appears as the top layer over an ad (useful for transparent patterns).
September 29, 2021
Version: 2.3.0
- NEW: Rebuilt for much better performance (minimal CLS impact when the "fixed" parallaxer effect set);
- FIXED: Active view measurement support.
August 31, 2021
Version: 2.2.2
- NEW: Configurations line implemented for more advanced changes in the template;
- NEW: configuration-line parameter - to render 3rd-party tags within the "iframe" tag ["appendhtmliframe=yes|no"; default: no] .
June 16, 2021
Version: 2.2.1
- FIXED: a click-through layer appeared above and below a creative on Safari browsers, leading to misleading clicks and unusable content outside of creative.
June 15, 2021
Version: 2.2.0
- NEW: new field is included for the parallax effect to disable fast-move action (when an ad height is larger than viewport height).
April 16, 2021
Version: 2.1.1
- NEW: Out-of-page support added;
- FIXED: Minor bug fixes (actual size creatives call horizontal scrollbar in some cases; site-wide CSS transitions make unusual animations).
March 18, 2021
Version: 2.1.0
- NEW: Accepts JavaScript callbacks - events: onInit, onLoad, onAppear, onDisappear, onClose; methods: close, redraw. [Can be enabled in the customization form only].
February 16, 2021
Version: 2.0.1
- FIXED: Minor bug-fixes (better HTML creatives support).
February 8, 2021
Version: 2.0.0
- NEW: Fully rebuilt template (to minimize scrolling bugs, glitches, ...);
- NEW: Parallax effect automatically is detected now (field removed);
- NEW: Set fixed margins between sides of the browser viewport and the ad.
April 20, 2020
Version: 1.8.6
- FIXED: fixes a glitch on iOS devices when an image used as an asset.
December 29, 2019
Version: 1.8.5
- FIXED: a click URL bug with multiple params (sub-URLs).
December 18, 2019
Version: 1.8.4
- FIXED: Now renders correctly when an ad container bottom is above a viewport bottom.
December 13, 2019
Version: 1.8.3
- FIXED: bug with multiple params (sub-URLs) in the click-through URL field.
November 6, 2019
Version: 1.8.2
- FIXED: double impressions sending to the Google Ad Manager is fixed.
October 13, 2019
Version: 1.8.1
- FIXED: few minor bugs fixed.
October 2, 2019
Version: 1.8.0
- NEW: Set offset from the top of a viewport (useful for websites with fixed headers);
- FIXED: "Active view" feature could have caused a horizontal scrollbar.
July 31, 2019
Version: 1.7.1
- UPDATED: Minor bugs fixed for "Active view" feature.
July 18, 2019
Version: 1.7.0
- NEW: Active view measurement support (experimental).
May 31, 2019
Version: 1.6.2
- UPDATED: third-party tags render inside the iframe tag now (previously some tags hadn't called, for example, DCM "ins" tags).
April 12, 2019
Version: 1.6.1
- FIXED: creative didn't appear when the height was "auto". Now it should be ok.
April 10, 2019
Version: 1.6.0
- NEW: "auto" height feature - the template calculates the height of an ad container automatically for the best appearance (useful for responsive websites and easier usage);
- NEW: Cover file sizing option - fills all ad container space;
- NEW: Set CSS z-index property (useful when showing a creative that overlays other content);
- NEW: Option to show a header and footer text line above and below a creative; doesn't overlay a creative;
- UPDATED: Set the ad container height up to 200%, which means 2x of a viewport height.
March 20, 2019
Version: 1.5.8
- FIXED: Google Chrome blocks opening new tabs on click due to privacy settings on some sites;
- FIXED: few appearance bugs have been fixed.
November 30, 2018
Version: 1.5.5
- Shows creative with an image correctly and fully in the Internet Explorer browser.
November 14, 2018
Version: 1.5.3
- UPDATED: Adds feature policy for autoplay to iframe source.
November 14, 2018
Version: 1.5.2
- FIXED: Usage of HTML code in the template rebuilt entirely. Previously, Google Ad Manager macros (%%CACHEBUSTER%%, etc.) could not work correctly in some cases.
October 28, 2018
Version: 1.5.1
- FIXED: A creative may not appear in the visible Parallaxer container after a website loaded.
October 17, 2018
Version: 1.5.0
- FIXED: Google Ad Manager macros now work in an HTML code.
- NEW: Google Ad Manager macros now work in third-party tags.
October 5, 2018
Version: 1.4.3
- FIXED: Some glitches when used "Move" as Parallax effect.
September 6, 2018
Version: 1.4.2
- UPDATED: With HTML banners and when scrolling glitches appear on high-density displays (now much less).
July 6, 2018
Version: 1.4.1
- FIXED: Invalid size set for a banner when field "File sizing" set to "Fit".
June 26, 2018
Version: 1.4.0
- NEW: HTML support (finally!) - use URL to hosted banner or HTML code (3rd party code) as creative;
- NEW: Add third-party tags to creative (like MOAT tags);
- FIXED: few positioning bugs fixed.
June 4, 2018
Version: 1.3.0
- FIXED: Most glitches on mobile browsers have been fixed (creative positioning rebuilt fully).
March 10, 2018
Version: 1.2.2
- FIXED: Incorrectly positioned banner when new content appears above ad container.
February 23, 2018
Version: 1.2.1
- FIXED: Invalid creative sizing in iOS devices.
November 28, 2017
Version: 1.2.0
- NEW: Responsiveness;
- NEW: Set required ad container size in exact dimensions or relative to the viewport of internet browser.
November 3, 2017
Version: 1.1.0
- NEW: Add text with style options above and below of creative;
- FIXED: Position creative in the center;
- Bug fix: background color not shown in full size of ad slot container on the viewport resize.
October 5, 2017
Version: 1.0.1
- Bug fix: wrong positioning on viewport size changes.
October 1, 2017
Version: 1.0.0
- Initial release

View full changelog

Preview & Demo

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Pricing

Solo Template

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Included support coverage: 1 GAM network + 1 website for 30 days
Email support SLA: ≤ 72h (business hours)
Updates: bug-fixes & compatibility for this template for 1 year

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≈ $58 / month – Billed annually

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Email support SLA: ≤ 48h
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≈ $117 / month – Billed annually

All templates (current & future)
Unlimited usage across GAM networks & websites
Included support coverage: up to 5 GAM networks & 10 websites
Email support SLA: ≤ 24h
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SLA: Response times measured in business hours.

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Frequently Asked Questions

Can I upgrade or downgrade my plan?

Yes — plan changes can be made anytime via Stripe Checkout and take effect immediately. Upgrades are prorated automatically.

Can I upgrade from Solo to a subscription later?

Yes. If you purchased a Solo template, you can upgrade to any subscription within 30 days and we’ll credit the Solo purchase price toward your first year. The credit is applied at checkout; if you don’t see it, contact support and we’ll take care of it.

Is there a free trial available?

We don’t offer a free trial. However, you can buy a Solo template to do a quick trial run and upgrade to a subscription later.

Every account also includes two free templates — Iframer and Clipbanner — so you can test how our templates work before purchasing. If you still have concerns, contact us and we’ll help you evaluate fit.

What payment methods do you accept?

We currently accept credit/debit cards (Visa, MasterCard, American Express). Payments are processed securely by Stripe.

Can I cancel my subscription anytime?

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What is a “custom template”?

A custom template is a creative template for Google Ad Manager built to your exact requirements (design, interactions, tracking, and integration details).

Standard pricing is $1300 per custom template. (Pro includes a $450 credit; Publisher includes a $900 credit.)

What support is included?

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